Performance Leader & Entrepreneur

TRAINED TO ADAPT
TO ELITE STANDARDS

A quick look at who I coach, how I work, and why I'm bringing my practice to Los Angeles.

60 seconds on who I am and how I coach.

The project

FOUNDER OF ATHLÈTES HYBRIDES

I coach 250+ athletes across hybrid strength/endurance training, Hyrox, trail running, triathlon, and tactical preparation, with 50%+ of my current athletes serving in the French military or Gendarmerie.

Before founding Athlètes Hybrides, I opened and led a new Abercrombie & Fitch flagship from the ground up: recruitment, merchandising, visual buildout and launch, growing it to the #1 ranking worldwide on guest loyalty enrollment within months, and hiring 70+ team members over 3 years.

I'm relocating to Los Angeles to bring that same operational discipline: performance coaching, team leadership and business execution, to private clients, premium fitness brands, and wellness-focused teams.

Background: NASM-certified personal trainer and nutrition coach (NASM-PES in progress), commercial fitness/lifestyle model. Bilingual French/English.

250+
Athletes coached
NASM
CPT & Nutrition Coach
FR/EN
Bilingual coaching
+118%
Revenue growth
50%+
Military / Gendarmerie athletes
#1
Worldwide, guest loyalty (A&F)
Military & Tactical Performance

50%+ of current athletes serve in the French military or Gendarmerie. Supported athletes into the French Army, Gendarmerie intervention units and the Republican Guard Intervention Platoon. Currently preparing GIGN candidates and coaching a member of the French Special Forces.

How I work

PEOPLE FIRST, SYSTEMS SECOND

Performance is the outcome. People, systems, and leadership are how I get there.

01: PROGRAMMING

Built Around the Person

Every plan starts with an assessment: current level, goals, constraints, training history, strengths and recovery capacity. From there: programming, progression, monitoring, adaptation. Built to handle hybrid demands: strength, endurance, hypertrophy, sport-specific performance, inside the constraints of a real schedule.

02: MONITORING

Coaching, Not Just Programming

Programming is half the job. I track progress, adjust for feedback and fatigue, and stay directly reachable between sessions, weekly calls and debriefs included. I don't just write programs. I coach the person executing them.

03: LEADERSHIP

Development & Standards

Before Athlètes Hybrides, I hired and developed retail teams, recruiting for mindset first, then building skills, standards, and performance. The context changed from retail to coaching, but the principle didn't: identify potential, develop the individual, set the standard, build the environment required to perform.

What athletes say

A FEW RESULTS

3 Ironman finishers  ·  ~10 Ironman 70.3 finishers  ·  6 Hyrox finishers  ·  15+ ultra-trail finishers  ·  dozens of sub-20-minute 5km personal bests

A 5h28 Mont Blanc Marathon finish  ·  three Goggins 4x4x48 finishers  ·  a full comeback from knee surgery to a Challenge du Tourmagne finish  ·  a same-day sub-19:24 5km paired with 60kg+ weighted pull-ups

Avis Mathis, gendarme
"I'm currently lucky enough to be coached by Alex, and it's gone far beyond my expectations. From the first contact I felt real listening and a personalized follow-up: every session tailored to my goals, with clear, motivating progression. Alex isn't just skilled, he's also very encouraging: he knows how to push you without ever overdoing it. Thanks to this coaching I've gained strength, endurance, and confidence in myself. Highly recommend him to anyone looking for serious, effective support."
Avis Amaury
"Alexandre's programming let me make huge progress from the very first 4 weeks, adding over 15 kilos to my total SBD. The programming is very clear and well built, letting me keep improving in running despite the heavy strength and muscle-building work. Alexandre is a very available coach, and above all a motivating one to reach the goals we set."
Avis Clovis
"At first I was very hesitant about joining Alex's program, even though I'd been following him online for almost a year and had no doubts about his skills. Today I don't regret taking the leap for a single second. Not only is the training clearly very well calculated, the follow-up is responsive and top-notch. After 2 months the results are already showing strongly. But the big plus that sets him apart from a 'simple' coach is that Alex is genuinely caring and attentive, it's a real pleasure working with a coach like that. I can only recommend Alex; this was my first coaching experience, and I'm truly 200% satisfied!"
Avis Lucas, militaire
"I wanted to thank you for this first month of coaching, I smashed my PRs across the board, and that's no small thing! You're super professional and clearly lead by example. I used to train with no structure; you gave me a real, well-built framework with a methodology that's already proving itself. What I appreciate most is your availability, you reply every day on WhatsApp, so I feel genuinely supported. The weekly calls help debrief and plan ahead, and it's clear you love what you do. Really happy to have started this journey, I trust it completely."
Cecile, Ventoux Man
"Ventouxman: finished in 7h13, 29th woman overall, 2,200m of elevation gain."
Jeremy, Nice by UTMB
"Nice by UTMB: 157.70 km, average pace 17:23/km, finish time 45h 40min, 8,500m of elevation gain."
See all reviews →

LET'S TALK

Available for in-person meetings, Sept. 28–Oct. 10, 2026. Open to conversations with performance teams, premium fitness & wellness companies, sports and hospitality brands, or private clients.